Brand Design&Strategy

VIMA (Visionary ideas in Modern Architecture) The logo design is inspired by the joyful experiences of molding play dough and building sandcastles during childhood, representing creativity and imagination. The chosen design elements capture the essence of those memories while also reflecting the studio's commitment to modern architecture. The overall shape and composition of the logo symbolize the ability to conceive and construct innovative and revolutionary architectural designs. Playful and Sophisticated: The design successfully balances joy with sophistication. The playful aspect is evident in the flowing lines and organic shapes, reminiscent of the malleability and creativity associated with play dough and sand. Brand Alignment: The logo design for VIMA aligns with the brand's core values and aspirations. It effectively communicates the studio's mission to break barriers and think creatively in architectural design. The playful elements evoke a sense of innovation and imagination, while the sophisticated yet cheerful color palette adds a touch of professionalism and elegance. This combination positions VIMA as a leading authority in modern architecture that balances creativity with high-quality execution.